IMA Flit 120

The IMA Flit 120 is made with three hooks.  This design helps increase catch ratio when fish are in a reactive mood and not willing to aggressively feed.  Most commonly an asset in colder water early and late in the year and in post frontal situations. This bait emits a high pitch most commonly resembling that of baitfish in the Herring family (flat sided, as opposed to a round sided smelt), which includes Gizzard and Threadfin Shad, to imitate sound in colder water conditions and in post frontal situations.

The Flit 120 has a Triangular Internal Chamber system:  This unique system maximizes sound by ricocheting High Pitch (small bb's) at constant angles.  With this design it allows for a controlled sound among all jerkbaits that come out of production. It maximizes consistency in sound, and also keeps the bb's from getting stuck in crevices.  This design emits a High Pitch realistic and unique sound.

It dives 6 to 8ft which is the most common depth, within visible sight, of predatory fish aimed to catch suspending baitfish in colder months and post frontal situations.

The Flat sided, wider back:  A common shape of baitfish in the Herring family.  If taken a cross section of both they would appear triangular in shape, as opposed to oval in shape like many other jerkbaits which are more resembling that of a smelt or minnow, which are less commonly fed on by Bass.

The Forward pointed, skinnier bill:  This lure has its action built into it's design.  Many competitors make a lure and adjust the bill width and size to give the lure its action.  This will only create more resistance wearing the user out much quicker.  The bill angle, length and width is designed for strictly the depth, where the body is designed for the action by resembling the shape of Herring, which includes Gizzard and Threadfin Shad, and giving a similar cadence, resulting in a much more user friendly and less tiring lure.

The Flash on the IMA Flit 120 comes from how the sides of the jerkbait are designed, they reflect light slightly downward. This is naturally the direction from which a strike will most likely come from, as opposed to outward and in any which direction like most competitors.

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Silver Flash	Gold Flash	Clown	Chartreuse Shad
American Shad	Olive Herring	Misty Shad	Ghost Minnow
Brown Flash	Blue Shad	Tennessee Shad	Matte Bluegill
Clear	Ghost Tennessee Shad	Pro Blue	Table Rock Shad
Boned Shad