Ima Jerkbaits

Ima Japan is one of the most prestigious hard lure manufacturers throughout Japan. ima earned its reputation by creating an extremely extensive and premium product line up for both fresh and salt water. The Ima brand was launched throughout Japan in April of 1998 capturing the inshore market with the release of the Komomo SF-125, a super shallow runner that runs true at about 1foot below the surface. Almost immediately, Japanese anglers realized the Komomo’s fish catching ability and made it one of Japan’s best selling lures, reaching the 500,000-unit mark since its debut. The Ima brand is now marketed world wide including Australia, New Zealand, Europe, Japan and North and South America. The ima brand prides itself for being the leader in lure innovation. Ima's designers possess degrees at top Japanese Universities in either Marine Studies or engineering degrees specializing in CAD systems. This coupled with being hardcore fisherman enables Ima to get a concept - to a prototype - to a perfected lure at record speeds with the utilization of CNC machines.

The IMA Flit 120 is made with three hooks. This design helps increase catch ratio when fish are in a reactive mood and not willing to aggressively feed. Most commonly used as an asset in colder water early and late in the year and in post frontal situations. This bait emits a high pitch most commonly resembling that of baitfish in the Herring family (flat sided, as opposed to a round sided smelt), which includes Gizzard and Threadfin Shad, to imitate sound in colder water conditions and in post frontal situations. The Flit 120 has a Triangular Internal Chamber system: This unique system maximizes sound by ricocheting High Pitch (small bb's) at constant angles. With this design it allows for a controlled sound among all jerkbaits that come out of production. It maximizes consistency in sound, and also keeps the bb's from getting stuck in crevices. This design emits a High Pitch realistic and unique sound. The IMA Flit 120 is a suspending jerkbait that measures 4.75", weighs 1/2oz and is available in twelve different colors.